top of page

Unlock Powerful New Marketing Capabilities with iOS 17

The launch of iOS 17 brings game-changing updates that all marketers need to know. This latest iOS release introduces new opportunities to drive engagement, attribution, personalization and more.

Equip yourself with an in-depth understanding of the marketing capabilities unlocked by iOS 17.

people in work office on computers

More Robust Analytics and Attribution

iOS 17 includes a new attribution API that significantly improves the accuracy of measuring ad conversions and app install campaigns. By replacing previous mobile attribution models like last-click and first-click, marketers can now better evaluate true marketing ROI and fine-tune campaigns for optimal results.

The updated SKAdNetwork framework provides marketers aggregate data on overall ad campaign performance, including impressions, clicks, installs and other actions. However, SKAdNetwork does not allow access to any personal identifiers. These privacy-focused analytics empower marketers to optimize ad creatives, placements, audiences and budgets to boost campaigns.

Meanwhile, the App Tracking Transparency requirements enable tracking user activity and cohorts based on observed in-app behaviors and usage patterns, rather than individual user profiles. Marketers gain broader and more granular insights into in-app behaviors, popular content, user flows, drop-off points, and other analytics.

men and women working

Targeted Personalization

With iOS 17, marketers can serve up highly timely prompts, notifications and personalized experiences to customers based on their actions within an app. Marketing campaigns can be tailored to different user segments, identified by common usage characteristics and behaviors.

For example, location notifications can now be triggered based on an individual frequently visiting specific businesses, places or geographic areas. Store proximity alerts, geotargeted prompts and other contextual notifications provide a more seamless, personalized experience.

iOS 17 also introduces Contact Lookup, allowing users to share specific contact details with apps on a one-time basis. This enables more customized experiences based on context. At the same time, SharePlay API integration lets users co-experience media and apps with their contacts in FaceTime calls.

Increased User Control

Importantly, iOS 17 puts users in the driver’s seat when it comes to data privacy and transparency. Clear opt-ins are required from users before any identifier or other personal data tracking can occur. Users also have the ability to completely disable app tracking in their settings. This elevated focus on privacy builds user trust and engagement. Marketers willing to prioritize user choice are best positioned to thrive in iOS 17.

man in suit in car on iphone

6 Ways Marketers Can Conquer iOS 17 Tracking Changes

1. Lean into SKAdNetwork framework

  • Aggregate data still available through SKAdNetwork

  • Optimize ad campaigns based on impressions, clicks, conversions

  • Implement SDK support for SKAdNetwork 2.0

2. Shift focus to contextual signals

  • Target based on real-time context e.g. location, weather, time of day

  • Develop contextual creatives and messaging

3. Leverage first-party data

  • Build valuable first-party data with opt-ins

  • CRM tools to unify data across channels

  • Personalize experiences using rich first-party data

4. Test innovative approaches

  • Explore new measurement tools emerging for iOS 17

  • Evaluate options like measurment partner tags

  • A/B test new solutions and quantify value

5. Prioritize user trust

  • Respect user privacy choices and consent

  • Communicate transparency and control offerings

  • Build goodwill through excellent experiences

6. Use Our Google Analytics 4 solution to power your analytics

  • Be able to track real time conversion data

  • See exactly where conversions are coming from

Unlocking the Full Potential

The introduction of iOS 17 brings new possibilities for driving marketing growth. With our pulse on the latest iOS updates, our team can help you fully capitalize on new features with creative marketing strategies that deliver results while respecting user privacy. Let’s unlock the full potential of iOS 17 for your brand.

Contact us today to brainstorm how iOS 17 can transform your mobile marketing.

Related Articles:



Rated 0 out of 5 stars.
No ratings yet

Add a rating

Popular Articles

How to Ethically Hack Google's SEO Algorithm in 2023 and Beyond

Search engine optimization (SEO) is an ever-evolving field, and staying ahead of the curve can be a challenge. Google's algorithm is constantly changing, which means that SEO strategies need to be adapted to keep up. With 2024 on the horizon, now is the time to start thinking about how to ethically hack Google's SEO algorithm for the year ahead.

The Definitive Guide to Improving Site Speed for Higher SEO

With site speed being a ranking factor in Google's algorithm, page load times can significantly impact your website's SEO performance. Research shows that even minimal delays in page loads lead to substantial increases in bounce rates. In 2023, having a fast website will be more crucial than ever for your website to rank competitively.

landing page optimization_edited.jpg

How to Boost Conversion Rates with Landing Page Optimization [2023]

With online competition growing fiercer each year, boosting conversion rates is a crucial way to get ahead. And optimizing landing pages presents one of the biggest opportunities for improvement. According to statistics, only 2-3% of website visitors will convert on the first visit. However, an optimized landing page can raise conversions by over 400%. The benefits are clear.


bottom of page