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Pros and Cons of Using AI to Write Blog Posts

Updated: Aug 11, 2023

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Artificial Intelligence (AI) has become increasingly popular in recent years, and it has made its way into the content creation industry. AI-powered writing tools promise to help content creators save time, reduce costs, and improve the quality of their content. However, there are also concerns about the implications of using AI for content creation. In this blog post, we will explore the pros and cons of using AI to write blog posts.

The use of artificial intelligence to generate written content automatically has exploded in popularity due to its ability to produce high volumes of copy quickly and cost-effectively.

While AI-powered content creation tools offer productivity and efficiency gains, there are also downsides to weigh. The quality of raw AI-generated text requires heavy human editing to sound natural and incorporate an original perspective. While AI allows infinitely scaling content output, it may lack the creativity and narrative voice that connects emotionally with readers. There are merits and limitations to using this emerging technology for content marketing.

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Pros of Using AI for Writing Blog Posts

1. Saves Time

One of the biggest advantages of using AI for writing blog posts is that it saves time. AI-powered writing tools can generate content much faster than humans, which can be particularly useful for businesses that need to produce a large volume of content on a regular basis.

2. Reduces Costs

Another advantage of using AI for writing blog posts is that it can reduce costs. Hiring a team of human writers can be expensive, and AI-powered writing tools can produce similar quality content at a fraction of the cost.

3. Improves Quality

AI-powered writing tools are designed to produce high-quality content that is free from errors and grammatical mistakes. By using AI for writing blog posts, content creators can ensure that their content is consistent in terms of style, tone, and voice.

4. Enhances SEO

AI-powered writing tools can also help to enhance SEO by generating content that is optimized for search engines. These tools can analyze keywords and other factors to ensure that the blog post is optimized for search engines.

5. Easier to Scale

With AI writing tools, you can instantly generate more articles by increasing the number of words or topics, without any ramp up time or hiring additional people. The automated nature of AI content generation means output can be doubled or tripled almost instantly just by adjusting settings.

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Here's a case study example of how AI-generated content benefited a business:

The home services company Houzz saw a major advantage using AI content for their blog. They leveraged the tool to quickly create hundreds of long-form, in-depth articles about home design, renovations, and landscaping.

Because Houzz was able to instantly generate so many optimized, SEO-friendly articles, their overall website traffic increased by 55%.

The AI-written articles also reduced their cost-per-click by 75%, since the content massively improved their organic search performance.

The AI allowed Houzz to scale and automate their content at a level impossible manually.

In just 6 months, their blog grew from 300 posts to over 700. By using AI to rapidly create many niche, long-tail articles, Houzz drove more qualified traffic to their site and connected with their target audience.

This demonstrates a major pro of AI content in increased production capacity. The technology allowed Houzz to maximize their content marketing and SEO with higher volumes of original, high-quality articles personalized to their brand voice.

Cons of Using AI for Writing Blog Posts

1. Lack of Creativity

One of the biggest disadvantages of using AI for writing blog posts is that it lacks creativity. AI-powered writing tools can produce content that is informative and well-written, but it may lack the creativity and originality that human writers can provide.

2. Limited Understanding of Context

AI-powered writing tools are limited in their understanding of context. They may not be able to fully grasp the nuances of a particular topic or industry, which can result in content that is inaccurate or irrelevant.

3. Impersonal Tone

AI-powered writing tools are designed to produce content that is consistent in terms of style, tone, and voice. However, this can also result in content that lacks a personal touch. Human writers can inject personality and emotion into their writing, which can help to engage readers.

4. Dependence on Technology

Using AI for writing blog posts also means relying on technology. This can be problematic if the technology fails or if there are glitches in the system. Human writers, on the other hand, are not dependent on technology and can continue to write even if their computer crashes.

5. May Need Heavy Editing

While AI can produce text quickly, the raw output is usually clumsy and unrefined, with repetitive phrasing and unnatural language. Extensive human editing is needed to smooth out the text, improve readability, add original perspectives, and correct any erroneous facts or grammar before the content is publishable.

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Here's a case study illustrating a potential downside of using AI for content creation:

The fashion brand Charm & Chain began utilizing an AI writing tool to generate product descriptions for their ecommerce site. They wanted to quickly create thousands of unique blurbs to maximize visibility in search engines.

However, customers soon started complaining that the AI-written descriptions contained awkward phrasing, incorrect colors and materials, and other obvious errors. Without oversight, the AI had pulled incorrect data and composed unpolished text.

Charm & Chain found that human editors had to meticulously review every product description to fix mistakes, rephrase text to sound natural, and ensure information accuracy. This defeated the purpose of AI automation and created more work.

After three months, the brand scrapped the AI content tool, deeming the amount of editing needed too resource-intensive. Traffic and sales showed no improvement despite the volume of AI-generated descriptions.

This case illustrates a downside of raw AI output lacking the human touch. Brands risk publishing low-quality, inaccurate content without proper oversight and editing of machine-written text. AI alone failed to convey Charm & Chain's unique brand voice or connect emotionally with customers.


AI-powered writing tools offer many advantages for content creators, including time and cost savings, improved quality, and enhanced SEO. However, there are also drawbacks to using AI for writing blog posts, including a lack of creativity, limited understanding of context, impersonal tone, and dependence on technology. Ultimately, the decision to use AI for content creation should be based on the specific needs and goals of the business or individual.

We found that even though AI is extremely helpful, it does require some manual help to rank high for SEO. McFarland Marketing uses a combination of several AI tools to write our blog posts, not just one. This helps us differentiate from recycled content from other creators as well as makes our content unique. Further, all articles are proofread and changed to make sense.

Not sure where to start?

Contact Us to see if we can help you write blog articles for your business to rank high for SEO purposes.



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