How to Connect Google Analytics 4 (GA4) with Wix - Step by Step Guide

Google Analytics is a powerful tool that allows website owners to track and analyze their

website's traffic and user behavior. With the recent release of Google Analytics 4 (GA4), website owners can now take advantage of advanced features such as machine learning and cross-device tracking. If you own a website on Wix and want to connect it to GA4, here's a step-by-step guide on how to do it.

Step 1: Create a Google Analytics 4 (GA4) Property

Before you can connect GA4 with your Wix website, you need to create a GA4 property. Follow these steps to create a property:

1. Go to the Google Analytics website (analytics.google.com) and sign in with your Google account.

2. Click on "Admin" and select the account you want to create the property in.

3. Click on "Create Property" and select "Web" as the property type.

4. Fill in the required information such as the property name, website URL, and industry category.

5. Click on "Create" to create the property.

Step 2: Get the GA4 Measurement ID

Once you've created the GA4 property, you need to get the Measurement ID. Follow these steps to get the Measurement ID:

1. Go to the "Data Streams" section under the "Property" column.

2. Click on "Web" and select "Global Site Tag."

3. Copy the Measurement ID that appears on the page.

Step 3: Connect GA4 with Wix

Now that you have the Measurement ID, you can connect GA4 with your Wix website. Follow these steps to connect GA4 with Wix:

1. Log in to your Wix account and go to the "Marketing Integrations" section.

2. Click on "Google Analytics" and select "Connect Google Analytics 4."

3. Paste the Measurement ID you copied earlier into the "Measurement ID" field.

4. Click on "Connect" to connect GA4 with Wix.

Step 4: Verify the Connection

To verify that the connection between GA4 and Wix is working, follow these steps:

1. Go back to the Google Analytics website and select the GA4 property you created earlier.

2. Click on "Real-time" in the left-hand menu.

3. Visit your Wix website and see if your activity appears in the Real-time report.

Congratulations! You have successfully connected GA4 with your Wix website. You can now start tracking and analyzing your website's traffic and user behavior using the advanced features of GA4.

Conclusion

Connecting GA4 with Wix is a straightforward process that can help website owners gain valuable insights into their website's performance. By following the steps outlined above, you can easily connect GA4 with your Wix website and take advantage of its advanced features. So, what are you waiting for? Connect GA4 with your Wix website today and start tracking and analyzing your website's traffic and user behavior.