top of page

Boosting Mobile App Installs: 7 Tactics to Grow Your User Base

For mobile app developers and publishers, driving new app installs is crucial for growth. With over 5 million apps in the major app stores, standing out from the crowd and convincing users to download your app requires strategic thinking.


mobile app picture

Here are 7 proven tactics to increase mobile app installs:


1. App Store Optimization


Optimizing your app's store listing with relevant keywords, compelling visuals, and clear messaging is key to driving more installs from search. Research top keywords and optimize your title, description, and screenshots.


2. Paid App Install Ads


Networks like Facebook, Google, and Apple Search Ads offer mobile app install campaigns where you only pay when users install your app. Target relevant demographics and interests to get your app in front of likely users.


3. Influencer Marketing


Partner with relevant influencers on social media or within your industry to have them promote your app to their engaged follower base. The right influencer partnerships can drive massive install growth.


4. App Preview Videos


Create brief, engaging videos that highlight your app's key features and user experience. Feature these videos in your store listing and social promotions to pique interest.


5. Social Media Promotions


Run app install campaigns on social platforms like Facebook and Instagram, leverage video ads, and post natively about your app on your social channels. Shareable posts help spread the word.


6. Retargeting Ads


Remarket to users who have already visited your app's website or store listing through platforms like Facebook and Google. Retargeting leads to higher conversions.


7. Promotional Partnerships


Partner with complementary apps, online platforms, and brands to cross-promote your app installs. Co-marketing expands reach to new audiences.


Tracking key metrics like cost per install and lifetime value will help optimize your mobile app install campaigns over time. With the right mix of organic and paid tactics, your user base and mobile presence can continue to scale.


Looking to scale your mobile app with install campaigns?


Schedule a Free Call with us today to see if we can help.

1 view

Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating

Popular Articles

How to Ethically Hack Google's SEO Algorithm in 2023 and Beyond

Search engine optimization (SEO) is an ever-evolving field, and staying ahead of the curve can be a challenge. Google's algorithm is constantly changing, which means that SEO strategies need to be adapted to keep up. With 2024 on the horizon, now is the time to start thinking about how to ethically hack Google's SEO algorithm for the year ahead.

The Definitive Guide to Improving Site Speed for Higher SEO

With site speed being a ranking factor in Google's algorithm, page load times can significantly impact your website's SEO performance. Research shows that even minimal delays in page loads lead to substantial increases in bounce rates. In 2023, having a fast website will be more crucial than ever for your website to rank competitively.

landing page optimization_edited.jpg

How to Boost Conversion Rates with Landing Page Optimization [2023]

With online competition growing fiercer each year, boosting conversion rates is a crucial way to get ahead. And optimizing landing pages presents one of the biggest opportunities for improvement. According to statistics, only 2-3% of website visitors will convert on the first visit. However, an optimized landing page can raise conversions by over 400%. The benefits are clear.

RELATED LINKS

bottom of page