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5 Ways to Determine if Content Was Written by AI or a Person

Updated: Jun 23, 2023

As artificial intelligence has become more advanced, AI-generated content has become nearly indistinguishable from human-created content in some cases. But there are still a few clues that can reveal if an article, blog post or product description was written by a bot or a person. Here are some of the top ways to determine if content was produced by an AI or a human writer:


1. Check for Personal Opinions or Experiences - AI software cannot draw from personal stories or opinions that people naturally incorporate in their writing. So content that lacks examples from the author's own life or expresses no strong views on the topic area is more likely to have an AI as the creator.


2. Look for Flow and Coherence - While AI can generate fluent content at a large scale, their writing often lacks the coherence and flow of an experienced human writer. See if the article follows a clear narrative arc with lucid connections between ideas and sections. If not, it may point to an AI author.


3. Examine the Syntax and Phrasing - AI content may have strange sentence constructions, unusual phrasing and repetitive word choices that a person would not often employ. They tend to re-use frequent and simplistic terms, whereas human writers show greater variation and complexity in vocabulary and phrasing.


4. Check the Facts and Logic - Does the information in the content seem accurate and the arguments logical? AI software can generate logical flaws or repeat incorrect information it found in other places. Double check any claims made and see if the premise of the content makes sense based on facts. If not, it may indicate an AI writer.


5. Look for Emotional Appeal - Human writers naturally use emotional language and stories to forge connections with readers. They appeal to emotion as well as logic. Content that is purely fact-based or transactional, with little attempt to emotionally engage the audience, is more probable to come from an AI system than a person.


While AI continues advancing, human creativity, empathy and judgment are still hard to replicate in artificial systems today. With close examination, readers can determine whether an article or other piece of content was powered by AI or the human touch. The clues are in the flow, coherence, language, facts, logic and emotional resonance of the content itself.


Note: Did you know this article was written by AI? McFarland Marketing leverages extremely powerful AI tools and prompt engineers to create articles that are almost indistigushible from humans. Checkout www.mcfarlandmarketing.com if you want to leverage our AI to write blog posts for your website or company.

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